Dyad

Branding

2020

Mary Killeen-Pena is a Postpartum Doula, with a goal to bridge the gender equity gap by empowering each person’s role within the family unit. Her business goals were multi-faceted, ranging from in-person doula support, to online classes, to a brick and mortar store. This dimensionality required branding that allowed growth for her business ecosystem. Embracing the Mother archetype of the female life cycle, the brand aesthetics are heavily influenced by romantic mythological icons and Victorian-era illustration.

+ Branding
+ Logo Design
+ Print