Helly Hansen
Brand Event

Trust Tour was an experiential event for the Helly Hansen resort line. Ski resort employees were invited to test the HH equipment, products, and clothing by participating in a series of outdoor and team building activities. The event required a unique sub-branding component, which was applied to marketing, signage, and wayfinding. Illustrations of the activities and equipment were created and laid out in a comic book fashion, making it easy for attendees to follow along.

+ Branding
+ Event Design
+ Illustration
+ Signage
+ Print Design
+ Production Design

Stephanie Pieper