Helly Hansen
Brand Event
2020
![](https://freight.cargo.site/t/original/i/4c182f921c6bec29787f0b9b91ad156ced5476e43925109f862b40c69979c61d/Paper-Mockup1.jpg)
![](https://freight.cargo.site/t/original/i/a00f957cb6f48260ef9eda58da0cf5de76ecb3037c0e2077949a7898b124231b/Facebook-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/4928573ad6cba558b8772ed66949c8b8d4217eeec7107227e254fee1e141dd1f/Roll_up_Mockup_OK_1.jpg)
![](https://freight.cargo.site/t/original/i/2c91cd169463450b51f1374262b66432674bd0a8840ee05866247e547fdaad92/TrustTour-Postcard.jpg)
![](https://freight.cargo.site/t/original/i/6327e8cc96200e650cff6cb62d3dc5db4e90c713bb30fb81461330327225aa1f/sanwhich-board.jpg)
Trust Tour was an experiential event for the Helly Hansen resort line. Ski resort employees were invited to test the HH equipment, products, and clothing by participating in a series of outdoor and team building activities. The event required a unique sub-branding component, which was applied to marketing, signage, and wayfinding. Illustrations of the activities and equipment were created and laid out in a comic book fashion, making it easy for attendees to follow along.
+ Branding
+ Event Design
+ Illustration
+ Signage
+ Print Design
+ Production Design
+ Branding
+ Event Design
+ Illustration
+ Signage
+ Print Design
+ Production Design