Helly Hansen

Event Branding + Signage

2020

Trust Tour was an experiential event for the Helly Hansen resort line. Ski resort employees were invited to test the HH equipment, products, and clothing by participating in a series of outdoor and team building activities. The event required a unique sub-branding component, which was applied to marketing, signage, and wayfinding. Illustrations of the activities and equipment were created and laid out in a comic book fashion, making it easy for attendees to follow along.